EDITORIAL
BEST OF VEGAN — CRAIG’S LA
Best of Vegan is a brand that originated on the east coast; I freelanced for the brand as a west coast correspondent, covering vegan restaurants in the Los Angeles area and documenting my review for editorial usage on the website.
Walking into Craig’s LA was like walking into home. Unlike home, I’d never been before, but I knew all about it because it’s Craig’s.
As soon as the door opened, I was hit with a little bit of Gatsby, a little bit of American Psycho’s Dorsia, and quintessential classic Hollywood. None of which I’m complaining about. Despite how familiar everything felt, Craig’s is certainly in a league of its own. Within the first few minutes, I was wildly impressed with the service, and I wasn’t even at a table yet. And, obviously people come to eat, but the original art created by local artists is enough reason to stop in for just a drink. It was a captivating buzz sans alcohol.
As a kid, I spent a lot of time at restaurants that felt like golden age America circa the 1940’s – like Craig’s. My 26-year-old memory recalls these establishments being filled with cheesy, creamy pastas, larger than life cuts of meat, freshly baked bread, and real dirty martinis. Not much ‘Vegan’ to it, whatsoever.
Standing near the bar with my friend Nicole who was joining me, I had to actively remind myself why I was there. Best of Vegan, Craig’s has extensive vegan options despite popular belief, must try them a… - “Heya! Are you Sara?” Cue Craig.
In the flesh, it was Craig of freaking Craig’s LA. He was a dream. More than a dream. And, not only did he greet us, get us seated in a prime location, and tell us exactly what to order, but he sat and dined and visited with us. It was a spiritual experience.
At this point, I have let my objective of being there fly out the window so that I could just be present. This approach went hand in hand with the restaurant’s approach to having vegan options on the menu. From the get, Craig made it clear that he didn’t want vegans to feel like “they could find something to eat” when Craig’s was proposed for dinner – he wanted them to want to dine at Craig’s because it’s that good across the board.
We ordered the American Chopped and the Tuscan Kale salads, two of three that were certified vegan, the Spaghetti Squash Primavera, Vegan Chicken Marsala, and Puttanesca alla Vodka as entrees, and probably one of each vegan ice cream flavor they had to offer (heyyyy @craigsvegan). One of the ice cream options even came out with a chocolate hard-shell and coconut shavings.
I don’t want to waste time telling you how amazing it was because you really just need to go experience it for yourself. The salads were fresh and full of flavor; the primavera was a perfect balance of light but substantial; I’ve never experienced such Puttanesca, this one’s sauce
whipped to perfection from cauliflower and nutritional yeast; and the chicken parm, my absolute fav, was 100% the real deal.
All of that said, my favorite part about the whole evening was just seeing the vegan section on the menu. It wasn’t hidden on the last page, the ratio of options in comparison to every other section (pizzas, seafood, entrees) was even set, and it was just there. Like others and like it belonged. because it did. I felt seen, and I felt heard. And, I’m not even vegan!