EDITORIAL
MAKEUP.COM (L’OREAL):
BEAUTY ICON
While working at VaynerMedia, I supported the beauty team by writing contributing pieces like the below listicle for our client, Makeup.com.
While a book’s cover may not tell you everything about the story inside, the opposite is true when the story is about you and your makeup. Your presentation is everything, and your makeup is the first hint at who the main character might be.
Whether we want to believe it or not, we live in a world where people don’t necessarily wait till chapter five before claiming to know who we are. It’s unfortunate. We know. But, there is a silver lining; how we do our makeup is up to us, so the book cover we present to the world is in our control.
Our makeup style is an extension of the self, an outlet of expression, and an accessory to our personality - you’ve got to use it for all it’s worth!
The depth of our brow shade, the extension of our winged liner and the angle of our contour can reflect who we are as a person. Without saying a word, our makeup style has a way of speaking a million.
Some makeup looks have become iconic, made that way by a few lovely ladies who rock them often. Read below to find out which beauty icon best fits your made-by-makeup vibe.
KARLIE KLOSS: (Timeless, Classic, Understated, Elegant)
Like Karlie Kloss, you don’t always need to look completely made up to look good. Your style speaks truth to the adage that less is more, but you have no problem throwing on a red lip for a fun flare, like Lorea. Your classically composed look is an elegantly inspiring and silently screams confidence.
CARA DELEVINGNE: (Unconventional, Potent, Raw)
You are a total powerhouse. Bold, intense and absolutely captivating. Think Cara Delevingne. Every stroke of the cheek and swipe of the lashes is full of intent - just like those brows! Couture Brow Mascara by YSL is your go-to for creating those main focal points, letting everyone know that you’re a force to be reckoned with.
GIGI HADID: (Glowy, Warm, Charming, Romantic)
You are the light that everyone wishes to see in the world. Your radiant personality is best paired with Maybelline’s Master Strobing Stick. You exhibit an abundance of warmth and charm while possessing a glamour that’s effortless. Let the glitter run through you and let your inner Gigi Hadid shine!
RUBY ROSE: (Edgy, Artistic, Tomboy Chic, Experimental)
You are hardcore through and through and there really isn’t a look that you can’t pull off. You strut your stuff like a piece of art, never afraid to experiment, especially when you get your hands on Urban Decay’s Naked Smokey Eyeshadow Palette. Your spirit animal is none other than Ruby Rose. You wear what feels right and never question your look because you know that looking good and feeling good are always #trending.