CAMPAIGN DEVELOPMENT & MANAGEMENT
CBS STUDIOS
This body of work provides samples of content strategy, ideation and management for industry awards and events. It’s inclusive of FYC content in support of the Emmys, awareness assets communicating presence at events like Comic Con, and content in support of series tentpole moments, like launch and pivotal episodes.
All assets were designed and created by Lena Parker-Duncan, an award-winning art director of whom I had the pleasure of collaborating with while at CBS Studios.
AWARDS
Social campaign assets featuring press accolades, nomination categories and count, and congratulatory features
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Star Trek: Discovery - Emmy Award Winner
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Star Trek: Short Treks - Emmy Nominee
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Star Trek: Picard - Emmy Nominations
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Dead To Me - Emmy Nominations
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The Good Fight - FYC Accolades
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Unbelievable - FYC Accolades
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Unbelievable - FYC Accolades
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Unbelievable - FYC Accolades
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Kathryn Burns of Crazy Ex Girlfriend - World Choreography Award Winner
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Star Trek: Discovery - Saturn Award Nominations
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Dynasty - People's Choice Award Winner
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Why Women Kill - Awards Accolades
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Star Trek: Picard - FYC Accolades
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Star Trek: Picard - FYC Accolades
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Star Trek: Picard - FYC Accolades
EVENTS
Social assets utilized in communicating key details like series panels, social activations, and screenings
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Charmed - NYCC 2019
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Star Trek Universe - SDCC 2019
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Nancy Drew - SDCC 2019
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Star Trek: Picard - PaleyFest LA 2020
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Star Trek: Picard - PaleyFest LA 2020
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Star Trek: Picard - PaleyFest LA 2020
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Star Trek: Discovery - WonderCon 2019
SERIES TENTPOLES
Social assets used to pique fan intrigue during certain campaign beats from pre-launch to finale, eventizing pivotal story moments
