c: 408.608.8777 || e: saraalisevierra@gmail.com || linkedin.com/in/saraalisevierra

PROFESSIONAL EXPERIENCE: 8+ years in television/content development and production, eBook and audiobook business operations, creative and executive project management and operations, copywriting, internal initiative development and clientele/talent relations.

Otoh Agency | Dec 2023 - Present

Sr. Manager, Operations (Nike, North America and Nike, Asia Pacific/Latin America - Campaigns and Content)

• Create detailed project plans that set strategic direction based on client briefs, leading day-to-day execution of associated project tasks including: workback schedules, asset tracking and trafficking, documentation, risk management, client communications and meetings, presentation development, and resource scoping

• Manage budgets associated with each project in alignment with the Managing Director’s ad hoc or retainer scope parameters

• Investigate and mitigate client concerns, working to resolve them with the appropriate cross-functional leads, maintaining balance amongst the combined client and agency broad scope of interests

• Partner with senior leadership on critical business and creative operational efforts to build and maintain health of company margin. Projects include: 

• Development of company growth roadmap via biannual planning

• Participation in new funnel/business generation and meetings

• Administration of shared tooling and software that connects all Otoh project team members

• Streamlining legal and BA functions

• Building/documenting file management systems and administrative methodologies to maintain operational organization

• Own brand management responsibilities, such as:

• Brand capabilities deck updates and approvals 

• Establishment and maintenance of company business dashboard via audits of existing clientele and projects

Apple | May 2022 - Dec 2023

Project Manager/Producer, Business Operations | Apple Books, Video (TV & Sports), Business and Marketing Services (People & Programs)

• Owned strategic communication with key stakeholders across 5+ various internal teams to ensure end-to-end project success, facilitating the execution of growth initiatives focused on innovative digital publishing and new content formats (US and international markets) and key business exercises aimed at maintaining the integrity and values of Apple’s brand

• Developed and nurtured relationships with senior leaders and partners (product, engineering, analytics, operations, and more) to launch new programs, driving business results, delivering 2K+ new titles to the Apple US Bookstore 

• Lead and maintained the Apple Books business analytics workflow, including: driving weekly planning and prioritization cross-functional meetings, backlog refinement, and facilitating analysis delivery, enabling the business to move projects forward through data-informed decisions

• Managed recurring business and marketing presentations with cross-functional teams focused on bridging the gap between senior leadership, business teams and marketing partners, sharing wins, challenges and projected strategies to improve business performance

• Produced live events and panels for the TV & Sports video business, synthesizing the intricacies of bringing content to our platform through curated discussions, contextualizing the enormity of Apple TV+ and streaming services, overall

• Collaborated with cross-functional partners in Business and Marketing Services to produce a weekly newsletter and community engagement events touching on topics like inclusion, representation, and wellness, generating division wide engagement

• Spearheaded internal editorial content and calendar for the Marketing and Business Operations division within Apple Services

• Consistently analyzed, audited and optimized all work streams and processes, including project plans, scope, workbacks and risks, garnering business insights to inform the path forward in achieving business goals and objectives

CBS Studios | February 2018 - May 2022

Coordinator, Streaming and Cable Current Series, June 2020 - May 2022

• Project managed 20+ active series at CBS Studios while supporting the EVP of streaming and cable programs 

• Forged relationships with studio and network talent, creators, executives, managers and agents to boost overall production efficiency, making sure deadlines are met and budgets of up to $4mm are on target

• Oversaw each phase of production to ensure seamless show launches, contributing to the creation of 10+ new series (6 of which premiered during the pandemic)

• Resulted in 50+ award nominations and wins on behalf of the studio, including the Emmys, NAACP, Golden Globes, Peabody, DGA and more

• Supported studio inclusion goals by tracking critical information and data within departments grids utilized while staffing writers and directors
  

  Social Content Producer, February 2018 - June 2020

• Developed social strategy and social content for CBS Studios social channels, resulting in an organic follower increase of 75K+

• Transformed episodic content into digestible social media assets and established brand voice for each social channel, connecting the show with consumers on a cultural conversation level

• Created and implemented the studio’s Social Media Bootcamp program by working closely with internal and external partner, educating talent and creators via presentations, resource documents and hands on demonstrations during set visits

• Collaborated with design and video teams to produce content informed by strategic learnings for three brands underneath the CBS umbrella: The Good Fight, the Star Trek universe, and The Twilight Zone

  • Managed 10+ real-time marketing and social activations at industry events, such as TCAs, Upfronts, Comic Con and award shows, amplifying publicity and accolades

VaynerMedia | August 2015 - February 2018

Account Executive, June 2017 - February 2018 | Clients: TBS, TNT Drama, E!, 20th Century Fox, STX Entertainment

• Built social campaigns to drive awareness and tune-in for new shows, including the execution of a community management campaign for Angie Tribeca’s Binge-a-thon

• Distributed over 2.2K customized social pieces to fans in real-time, resulting in #TribecaBinge to trend on Twitter, peaking at the #2 spot

• Served as liaison between entertainment clients, networks, internal creative and paid strategy teams to execute content for social, increasing show visibility leading into premieres

• Project managed content production across departments ensuring that all parties involved were executing according to timelines determined by series release week after week

Account Community Coordinator, August 2015 - June 2017 | Mattel, Toyota, Naked Juice, Ole Smokey Moonshine, Sonic Drive-In

• Managed the day-to-day aspects of several client social media accounts, including content publishing, creative briefs, campaign management and implementing/ testing social strategy best practices

• Crafted reports by analyzing content data and performance to determine necessary pivots for content, workflow and social strategy to satisfy business objectives

• Engaged with fans and followers in real time to maintain brand presence and satisfy consumer needs

SKILLS and EDUCATION  // Asana, Slack, Frame.io, Microsoft Office Suite, Apple Ecosystem, Google Suite, 360 campaign development and management, studio production, creative strategy, analytical decision making, internal and external collaboration, attention to detail, deadline oriented, problem solving, verbal communication and presentation skills

Santa Clara University: English Literature and Communication double major